How could we address all of .com’s benefits in 1 ad? We made 1 ad that contains lots of ads.

THE PITCH

Role: Concepting, Copywriting, Acting, Learning how to bring the best work to a Zoom call pitch.

First time pulling up an all-nighter
At the office during my first intern
But I’m glad that my CD/ Mentor (anh Khoa) had never treated me like one

It’s TBWA, but the not-so-famous TBWA\ Group Vietnam,
This made us so hungry and determined to prove ourselves.

So even though it was just a pitch, top 3 Shortlist, online.
We put together a whole Vlog presentation in one night.
Fun fact: That brown, quacky jacket is not even mine!
(I had to borrow our editor cuz everyone hated my blouse)
Regardless, we didn’t win the gig
But I did enjoy living, acting, and participating in every part of it
Of the script, the copy, the pitch, the night!

Of which, since then, I’ve found my work ethic style.

CREDITS
Agency: TBWA\ Vietnam
Client: Verisign
Executive Creative Director: Paul Busschau
Creative Director: Khoa Pham
Copywriter: Kien Nguyen, Chi Nguyen
Art Director: Ngoc Tiny, Van Nguyen
Editor: Trung Le