Bloomin’ Central

Crystal | Film | MAD Stars 2022

For centuries, Central Vietnam has come to terms with severe living conditions. And while the rest of the nation can’t help but to feel bad for them, Central Vietnamese take pride in how these adversities have honed them into flowers of iron. And that has not only inspired Vietnamese Youth for generations but also Bitis Hunter’s next shoes collection - Bloomin’ Central.

Manifesto

Bloomin’ Central

Centuries of testament, our Central Land
From soils of adversity, bloomed the flower of iron

Dine filling, speak with an accent, dress humbling
Head to head the storm, feet deep in July flood, stand strong
With Dignity. Amity. Modesty.

We walk with pride in the provenance of our Vietnam’s Central.

Nature sprouts after drought days
Culture thrives against all tides
From barren soil, plowed up our identity.

Biti's Hunter Street
Proudly inspired by the Bloomin’ Central

CREDITS
Agency: Dentsu Redder
Client: Biti’s Hunter
Executive Creative Director: Livio Grossi
Creative Lead: Thanh Ngo
Copywriter: Kien Nguyen
Art Director: Christian Gaziamodo