Biti’s Hunter x Tinder | Solemates
AD Fest | Bronze | Digital
ANDY Awards | One Show | ADC | 2 Finalists & 10 Shortlists
Role: Concepting, Copywriting, Managing 12 Tinder Profiles :)
It’s Qixi Festival, Asian Valentine’s Day. And since every Biti’s shoe design speaks volume about its owner, what if they could actually bring couples together?
And so we turn our shoes into Solemates:
12 A.I-personified Tinder Profiles that act as the ultimate wingmen this Love-hunting season!
3. Date In Person
Campaign Summary
CREDITS
Agency: Dentsu Creative
Client: Tinder x Biti’s
Executive Creative Director: Livio Grossi
Associate Creative Director: Raphaël Almazan
Creative Team: Kien Nguyen, Tuan Cao
A.I. Artist: Chris Catchpole, Kien Nguyen, Quoc Bao