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Solemates

 


 Bitis Hunter x Tinder | Solemates

Bronze | Digital | AD Fest 2024
2 Finalists | Interactive | Social | MAD Stars 2024
Role: Concept, Copywriting, A.I. Creator, Tinder Profile Manager :)


It’s Qixi Festival, Asian Valentine’s Day 2023. And since every Bitis shoe design speaks volumes about the style and personality of its owner, what if they could bring couples together?

And so we turn our shoes into Solemates
12 A.I-generated Tinder Profiles that act as the ultimate wingman this Love-hunting season

 
 
 

12 A.I-Generated Profiles

 
 
  1. Match On Tinder

 
 

2. Discover On Microsite

 

3. Date In Person

 
 
 

Campaign Summary

 

CREDITS
Agency:
 Dentsu Creative
Client:
Tinder x Biti’s
Executive Creative Director:
 Livio Grossi
Associate Creative Director: Raphaël Almazan
Creative Team:
 Kien Nguyen, Tuan Cao
A.I. Artist:
Chris Catchpole, Kien Nguyen, Quoc Bao