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Pill for A Pill

 
 

Pill for A Pill

The Case for Her & Hey Jane | D&AD New Blood
Role: Concepting, Copywriting

There’s only 1 exception to the abortion ban: when it’s to “preserve the life of the mother.” So we created Pill for a Pill, a pill that puts women in critical condition to qualify for a life-saving abortion, exposing how deadly this law truly is.