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Left Plastic Right Nature

 

LEFT PLASTIC - RIGHT NATURE

Vietnam Young Lions 2020 - 2021
Winner | Film & Integrated | Unilever

 
 

Brief
Let’s Recycle Trash

Create a messaging platform to encourage Vietnamese people to recycle trash, reap its benefits, and protect the environment.

 

Idea
Left Plastic ←→ Right Nature

Instead of yapping about its benefits, we create an universal Order/ Direction for people to dispose of trash, so whenever they throw something away, they automatically recycle it.

 
 

Our muted film entries

 
 

The Manifesto

Full Presentation and Q&A w. Judges

 

Homage

Copywriter: Kien Nguyen, Quyen Tran
Art Director:
Quyen Tran, Kien Nguyen

It’s the Awards cliche, but if I have to share anything, I just want to thank
The people who made this possible.
Thank my mom and dad to come and watch their son at his best and worst.
Thank my partner in crime, Quyen B. Tran, for everything!
Thank anh Khoa for passing me “Steal like an artist” so that I can learn from
So many more heroes!
Thank David Droga for “Do the right thing”, Lee Clow for “Do the brave thing,”
And John Hegarty for your “Simple Truths.”
Thank Dave Trott for CATCH IT, BIN IT, KILL IT.
Juan Pena & Ricardo Casal, Jeff & Jose Ramirez, anh Trong Nguyen, and Trung Bui
For setting the bar for Young Lion winners.
Boss Thanh Ngo, Tien Bac, Dinosaur Vietnam, and Ki Saigon for setting the bar
For great local works. And to thank my younger self to believe in himself!