LEFT PLASTIC - RIGHT NATURE
Vietnam Young Lions 2020 - 2021
Winner | Film & Integrated | Unilever
Brief
Let’s Recycle Trash
Create a messaging platform to encourage Vietnamese people to recycle trash, reap its benefits, and protect the environment.
Idea
Left Plastic ←→ Right Nature
Instead of yapping about its benefits, we create an universal Order/ Direction for people to dispose of trash, so whenever they throw something away, they automatically recycle it.
Our muted film entries
The Manifesto
Full Presentation and Q&A w. Judges
Homage
Copywriter: Kien Nguyen, Quyen Tran
Art Director: Quyen Tran, Kien Nguyen
It’s the Awards cliche, but if I have to share anything, I just want to thank
The people who made this possible.
Thank my mom and dad to come and watch their son at his best and worst.
Thank my partner in crime, Quyen B. Tran, for everything!
Thank anh Khoa for passing me “Steal like an artist” so that I can learn from
So many more heroes!
Thank David Droga for “Do the right thing”, Lee Clow for “Do the brave thing,”
And John Hegarty for your “Simple Truths.”
Thank Dave Trott for CATCH IT, BIN IT, KILL IT.
Juan Pena & Ricardo Casal, Jeff & Jose Ramirez, anh Trong Nguyen, and Trung Bui
For setting the bar for Young Lion winners.
Boss Thanh Ngo, Tien Bac, Dinosaur Vietnam, and Ki Saigon for setting the bar
For great local works. And to thank my younger self to believe in himself!