Brief
Farewell, iPod.
Apple wants to give iPod a proper Farewell
regarding its discontinuation
Idea
Hello, iPod Mode!
But saying farewell doesn’t sound like
an Apple move…
So what if we make iPod truly live on?
Me “One More Thing” Apple’s In-house Creatives in their Headquarter :’)
Through an iOS update, iPod will live on as a feature on Apple Music.
The mode will feature the retro iPod look, the satisfying scrolling wheel, and the “Music Only” feature that will tune you out of all notifications so you can solely enjoy your music experience like the good old days.
Tease
Review & Reveal
Announce
Bonus: Steal Like an Artist
CREDITS
Program: Marcus Graham Project
Account Manager: Veronique Hutchinson
Copywriter: Kien Nguyen
Art Director: Tiana Umbach
Producer: Carissa Larry, Jon May