Pretty Smarties

Duolingo Math | New Blood 2023
Role: Concepting, Copywriting, Editing

Beauty standard of today is more than skin deep, it’s mind bright. So to add smart into the beauty equation, Duolingo Math creates Pretty Smarties - the 1st-ever beauty care routine that makes Math a part of it.
So girls can take care of their looks and minds both at the same time!