Background.png

The Animal Horrorscope

 
 

PETA | The Animal Horrorscope

Young Ones | Shortlist | Integrated
Young Ones ADC | Merit | Art Direction
Role: Concept, Copywriting, Actually Studying Horoscope
😅

People check the Horoscope of their Zodiac-sign Animal every Lunar New Year. But while our horoscope is often hopeful and promising, ever wondered what the future holds for our fellow animal species?

 

BOOK CONTENT

PAINTINGS

ACTIVATIONS

 

CREDITS
Client: PETA
Copywriter: Kien Nguyen
Art Director: Sandy Urpis
Artwork Generator: Midjourney