The Animal Horrorscope

Merit | Art Direction | Young Ones ADC 2024
Shortlisted | Integrated | Young Ones 2023
Role: Concepting, Copywriting

Every Lunar New Year in Asia, people check their new year Horoscope based on their own Zodiac-sign Animal.
But while our horoscope is often hopeful and promising. Reality shows a different fortune for our fellow species.
And so PETA creates the most accurate yet horrifying horoscope read of the 12 Zodiac Animals for people to see.

CREDITS
Client: PETA
Copywriter: Kien Nguyen
Art Director: Sandy Urpis
Artwork Generator: Midjourney