The campaign idea that to me, is the most terrific & terrifying
That split our CEO and our ECD for its potential PR backlash.
That sadly, the client didn’t buy. But proudly, one of my best.
The brief: Save the Rhinos.
The Idea
The spread
CREDITS
Agency: Dentsu Redder
Client: Change Vietnam
Executive Creative Director: Livio Grossi
Copywriter: Kien Nguyen
Art Director: Christian Gaziamodo